Head of Marketing
P Louise
Stockport, England, United Kingdom
Join the Creative Force Behind One of the UK's Fastest-Growing Beauty Brands At P. Louise, we're more than just a cosmetics brand we're a movement. Renowned for our bold approach to beauty, immersive customer experiences, and viral campaigns, we've built a powerful presence both online and in-store. With a rapidly expanding product range, a thriving creative academy, and a passionate global community, we re now looking for a strategic and visionary. The new Head of Marketing will be joining a team to support with the structural guidance, build out and overall strategy moving forwards. As a DTC brand, we are industry leading and this role will be vital to bolster our upper funnel marketing strategies and brand awareness. Key Responsibilities: -Improve brand awareness to attract customers and identifying new customer segments and GTM strategies in the US. -Work on social media campaigns, especially on TikTok, including influencer, affiliate and UGC strategies. -Think outside of the box with new creative ideas to attract customers and push the brand ahead of competitors in the global market. -Establish experiential marketing strategies both physically and digitally to create brand affinity with customers. Including but not limited to pop-up stores, brand activations, workshops, and virtual events. -Monitor, analyse, and report on performance metrics to optimize future initiatives. Use data-driven insights to inform strategic decisions. -Mentor and lead a diverse marketing team currently in place and develop the hiring strategy for new and talented marketing professionals. -Manage budget requirements and stay updated on industry trends, emerging technologies, and competitive landscape. Key Requirements: -Bachelor's degree in Marketing, Communications, Business, or a related field MBA is a plus. -Deep experience with social media strategies, brand awareness, experiential marketing and new market development, specifically in the US. -Must come from a background of cosmetics, beauty, or FMCG. -Strong ability to think outside the box and generate fresh ideas for engaging content and campaigns. -Excellent analytical skills to interpret data and make informed marketing decisions. -Proven track record of developing and leading diverse teams, fostering an inclusive environment that values different perspectives and backgrounds. What We Offer: Competitive salary and performance-based bonuses Opportunities for professional development and growth within the company. A chance to be part of a dynamic team that values creativity and collaboration Access to on-site gym Employee discount Free on-site parking 'Moody Monday' food treats for staff appreciation every Monday