Senior Marketing Manager
Add Some Zest
chelmsford, england, United Kingdom
A SaaS start-up that sells an AI tool into the recruitment industry is on the hunt for their first Demand Generation & Marketing hire off the back of an incredible 2024. Their tool automates all back & mid-office activities, saving firms heaps of money, time and ensures complete efficiency and accuracy. The tool works so well that two of their customers have actually decided to invest in the business! After a rebrand and tonnes of commercial success, they need their first in-house marketing hire to take over all things strategy and execution. The Role They are looking for someone with aspirations of being a CMO, and are initially willing to get stuck into demand generation and field marketing, with an additional focus on strategy and the broader picture. If you are a marketer with experience developing high level strategy and are happy to execute on this before your team is built around you, this is a great opportunity. Create a data-driven go-to-market demand generation strategy on a global scale (UK/US focus) Oversee SEO, content marketing, email, blogs, ABM campaigns, in-person community events, LinkedIn content and other growth initiatives. Take over all processes from demand generation and field marketing, and be a connector of external marketing, internal marketing and sales. Work closely with the sales team to maximise impact. Define and track key performance indicators (KPIs). Track results and ultimately drive revenue. Who Are You? Experienced marketer with a generalised approach Ability to create broader marketing strategies and a willingness to execute on them Data and results-driven Experience working in a SaaS environment Ideally experience working in a start-up with leaner budgets, or a willingness to be in this type of environment Able to commute to Chelmsford Fun! They're a close-knit, passionate team that love what they do! Being a start-up, there won't be much red-tape on what you can do. They want someone to come with ideas, advise C-Suite on what needs to be done and be eager to progress in a high-growth environment. What the Zest team think: "This company are expanding and growing like crazy, and are seeing a huge amount of success! This is a fantastic opportunity for an experienced marketeer/demand generation leader to join somewhere that is going to be massive." Lizzie Formisano, Senior Recruitment Consultant