Sales Manager
MuscleSquad Limited
milton keynes, england, United Kingdom
Job Title: Sales Manager Online Fitness Equipment Retailer Location: Milton Keynes Job Type: Full-time Reports to: CEO Salary : £40,000 OTE About Us We re a leading online retailer in the fitness equipment space, helping people build their dream home gyms and live healthier lives. From top-tier treadmills to strength training gear, we offer premium products backed by excellent customer service. Now, we re looking for a Sales Manager who s passionate about fitness and ready to take our sales team to the next level. Job Summary In this role, you ll lead our sales team in delivering a seamless, supportive, and engaging buying experience from the first enquiry to post-purchase follow-up. We believe in nurturing every lead with care, understanding their needs, and guiding them through the decision-making process with expertise and empathy. If you re a results-driven leader who puts the customer first and thrives in a fast-paced e-commerce environment, we d love to hear from you. An interest in health and fitness is highly desirable your enthusiasm will resonate with both the team and our customers. As a small and growing business, we re looking for someone dynamic, hands-on, and ready to hit the ground running. This is a brand-new role, so the ideal candidate will be a self-starter confident in developing and embedding processes and strategies from scratch. You ll have the freedom to shape how things are done, so we need someone who s proactive, adaptable, and thrives in a fast-moving environment. Key Responsibilities Lead and manage the sales department to hit and exceed monthly targets Drive sales strategies for inbound leads, chat, phone, and email enquiries Analyse sales performance and customer trends to identify growth opportunities Work with marketing to align campaigns with sales goals and seasonal trends Ensure a customer-first approach to every interaction before, during, and after purchase Implement and refine processes and tools (e.g., CRM, sales funnels) Stay current on fitness industry trends and product innovations Requirements 3+ years of experience in sales management, preferably in e-commerce or retail Proven track record of meeting or exceeding sales targets Leadership skills Excellent communication skills are essential you ll need to be clear, professional, and personable across all channels, whether that s in writing, face to face, or over the phone. Experience with CRM tools (e.g., Klaviyo, Shopify etc) and online sales platforms Excellent problem-solving, and data analysis skills Interest in fitness, wellness, or active lifestyles (we speak the language of reps, PRs, and recovery!) Nice to Have Background in fitness equipment or sporting goods Experience scaling a sales team in a high-growth e-commerce environment Knowledge of digital marketing, lead generation, or affiliate sales models Perks & Benefits Competitive salary + commission/bonus structure Health and wellness benefits Opportunities for growth in a passionate, mission-driven comp