Marketing Manager
DXB Perfume
chelmsford, east anglia
Please note: Marketing experience in the fragrance or beauty industry is essential and a strict requirement for this role. Company Overview DXB Perfume is a niche perfume retailer that takes pride in offering exclusive Arabian fragrances. We are passionate about curating the most sought-after and unique scents to create unforgettable experiences for our customers. Job Overview We are seeking a dynamic and results-oriented Marketing Manager with a strong emphasis on both Performance and Retail Marketing to lead our marketing initiatives. This role requires a strategic thinker who can oversee comprehensive marketing strategies, drive customer acquisition, enhance brand visibility, and optimize in-store experiences to drive sales growth. Key Responsibilities Strategic Marketing Planning & Execution Develop and implement integrated marketing strategies that align with company objectives. Conduct market research to identify trends, customer needs, and competitive landscape. Collaborate with cross-functional teams to ensure cohesive messaging and branding across all channels. Performance Marketing Plan, execute, and optimize performance marketing campaigns across channels such as Google Ads, Facebook Ads, Instagram, LinkedIn, and programmatic networks. Monitor and analyze campaign performance metrics, including CPA, CTR, and ROI, making data-driven decisions to enhance effectiveness. Manage marketing budgets, ensuring efficient allocation of resources to maximize ROI. Conduct A/B testing on various campaign elements to determine the most effective strategies. Utilize analytics tools to derive insights and adjust strategies to improve campaign effectiveness. Retail Marketing Develop and execute retail marketing strategies to drive foot traffic and in-store sales. Coordinate with visual merchandising teams to ensure brand consistency and effective product displays. Plan and manage in-store promotions, events, and experiential marketing initiatives to enhance customer engagement. Collaborate with retail partners to implement joint marketing campaigns and co-branded initiatives. Analyze in-store customer behavior and sales data to inform marketing strategies and improve the retail experience. Content & Brand Management Oversee the creation of engaging content for various platforms, ensuring consistency with brand voice and messaging. Coordinate with creative teams to develop compelling ad creatives and marketing materials. Team Leadership & Collaboration Lead and mentor a team of marketing professionals, fostering a culture of continuous learning and improvement. Collaborate with sales, product, and customer service teams to align marketing efforts with business goals. Analytics & Reporting Utilize analytics tools to track campaign performance and customer engagement. Prepare regular reports on marketing performance, providing insights and recommendations for improvement. Qualifications Bachelor's degree in Marketing, Business, or a related field. Minimum of 4 years of experience in marketing, with a focus on performance and retail marketing. Proven track record of managing and optimizing digital marketing campaigns. Strong analytical skills with proficiency in tools like Google Analytics and Excel. Excellent leadership and communication skills. Familiarity with SEO, SEM, PPC, and other digital marketing strategies. Experience with marketing automation tools and CRM systems is a plus. Certifications in Google Ads, Facebook Blueprint, or related fields are preferred.