Global Medical Marketing Manager, Sore Throat
Reckitt Benckiser LLC
Slough, England, United Kingdom
Global Medical Marketing Manager, Sore Throat City: Slough We are Reckitt Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege. Global Category Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene, and nutrition brands. Our purpose and fight motivate us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society. With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship, and innovation pipeline in close partnership with R&D, leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams. With the scale of our 2500 marketing community - alongside our leading-edge Marketing Academy - your opportunities to grow and upskill will be extensive. About the role Healthcare Professional (HCP) marketing is a critical part of the Reckitt strategy in order to achieve our purpose and ambition in Self Care, Intimate Wellness, and Hygiene. The Global Health Professional Marketing team designs strong strategies and develops tested content to win with HCPs using patient insights, innovations, scientific evidence, Go To Market (GTM) roadmaps, and toolkits, which are implemented in country and measured against Key Performance Indicators. The purpose of this role is to lead global health professional strategy and toolkit delivery activities at the category level for the respiratory brands, primarily Strepsils but also important regional or local sore throat brands including Graneodin. You will contribute by working within the Category Growth Organisation (CGO) team in generating global HCP engagement strategies and success models for sore throat and cough whilst utilising HCP insights and the science of our categories and brands to deliver comprehensive HCP toolkits for country activation across geographies and channels of communication which drive HCP equity and recommendation. Your responsibilities In summary you will: Through a deep understanding of HCP/patient insights, category, and brand science, develop robust and evidence-based HCP engagement and communication strategies which drive HCP awareness, advocacy, and ascendancy (category leadership). Develop the HCP insight plan in partnership with I&A which evolves the strategic direction for HCP engagement. Work hand in hand with global regulatory, global medical science, CGO marketing, global pharmacy sales, and the countries to develop HCP strategies, HCP relevant evidence pipelines, evidence communication plans, NPD/EPD/BDI pipeline, and copy approval of HCP toolkits. Creation of compelling and HCP validated communication narratives which are brought to life in HCP toolkits which allow the countries to activate across HCP channels of communication. Management of external agencies in the delivery of global HCP toolkits and educational initiatives. Manage long-term global KOL partnerships which support a range of HCP communication initiatives including brand fight, product launches, educational programme development, and category guidelines. Support the development and optimisation of HCP communication go-to-market plans for launches and relevant product launches. Guide and drive the publication of brand & category data with internal and external experts to support HCP communication and recommendation. The experience we're looking for Science background, health, or communication professional experience. Experience in HCP content creation / medical writing. KOL and agency management experience. Industry experience within a scientific, communication, HCP marketing, or HCP sales roles. International or Global experience would be desired. Personal attributes Culturally aware and able to operate with an international outlook. Ability to build good relationships and challenge constructively and confidently. Strong entrepreneurial, conceptual, and analytical skills. Insightful, with the ability to consolidate complex information, interpret & construct straightforward plans whilst being resilient and able to respond under pressure. Strong communication and influencing skills both verbally and written. Ability to lead by embracing the leadership behaviours, living Reckitt purpose, fight and compass, finding improvement areas in the process and the team, actively listen to them and focusing on what really matters to inspire them and help them grow in their position and in the company. The skills for success Data analysis, clinical data interpretation, Global Medical Affairs, Consumer behaviour, Stakeholder relationship management; Customer relationship management, Key account management; Strategic partnership, Customer value maximisation, Financial acumen, Strategic Selling; Influencing, Storytelling, Negotiation skills, Digital activation to HCPs, Digital strategy; Channel strategy, Medical Sales; Clinical sales knowledge, Medical Marketing, Capability building, Global Medical Affairs, Clinical Management. What we offer With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way. We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy. Equality We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you. All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law. #J-18808-Ljbffr