Senior Product Marketing Manager London, UK
ACI Worldwide
London, England, United Kingdom
Job Description Join the Team Making Possibilities Happen If you've ever used an ATM, paid a bill through your phone, sent money to a friend, or shopped online, chances are your transaction was safeguarded and processed using our software. Now it's your turn to serve the payment needs of organizations and people the world over. Job Summary: The senior product marketing manager - Banks & intermediaries, is responsible for developing and implementing global marketing plans and strategies for our Issuing & Acquiring solutions in full alignment to the segment's GTM strategy and business goals. This role has a global remit and is truly cross functional. The senior product marketing manager is responsible for all aspects of developing global marketing programs including, marketing strategy, marketing mix, market segmentation, buyer persona development, value-based channel messaging framework, content strategy across the full buying journey, and determining value-based sales materials. The role requires a highly enthusiastic and articulate product marketer that does not shy away from thinking out of the box to position and grow the awareness of ACI and the assigned solutions in the market. Job Responsibilities: Develop marketing strategies to best position and grow the awareness of the solution in relevant markets. Build, manage, and grow the product brand - new and existing products. Create programs that engage target buyers through appropriate channels. Create and execute on content strategies that tell the product's unique stories. Develop messaging with focus on maintaining a unique value proposition. Enable sales with value-based sales materials across the full buyer journey. Develop strategic relationships with key stakeholders internally and opinion leaders externally to establish brand awareness, coordinate market research and marketing campaign efforts. Focus on marketing effectiveness and performance insights of marketing programs including KPI development. Liaise with the Industry Analyst team on product briefings, RFI, and product reputation reports. Perform market analysis and competitive research to understand changing market dynamics. Lead internal and external webinars with strong communications and presentations skills. Manage the solution's marketing budget, track expenses and invest funds wisely. Track Marketing ROI and investment for assigned product line. Consult on the planning for key industry events and trade shows with regional marketing and global programs. Perform other duties as assigned. Understand and adhere to all corporate policies to include but not limited to the ACI Code of Business Conduct and Ethics. Knowledge, skills and experience required for the job: Bachelor's degree in similar or related field. 10+ years related experience in technology marketing and marketing strategy development for SaaS technology products. Payments industry knowledge essential. Track record of successfully launching new and transformative products to a wide audience of buyers and new markets. Excellent communication skills. Strong writing and presentation skills. Solid knowledge of marketing and web tools. Knowledge, skills and experience desired for the job: Product Marketing experience in consumer and/or wholesale banking. Experience in transforming the market positioning of product lines. Master's degree in related field. Growth mindset and comfortable taking new paths. Work Environment: Join a highly energetic and global marketing team that challenges the status quo. Fully remote or partially remote as desired. Travel required (15%-25%). Flexible working hours. Benefits: In return for your expertise, we offer growth, opportunity, and a competitive compensation and benefits package in a casual work environment. Are you ready to help us transform the world of electronic payments? To learn more about ACI Worldwide, visit our web site at www.aciworldwide.com Job ID (Requisition #13558) ACI Worldwide is an AA/EEO employer in the United States, which includes providing equal opportunity for protected veterans and individuals with disabilities, and an EEO employer globally. #J-18808-Ljbffr