Senior Marketing Manager Forensic & Litigation Consulting (12 month FTC)
FTI Consulting, Inc
London, England, United Kingdom
Senior Marketing Manager Forensic & Litigation Consulting (12 month FTC) FTI Consulting is the leading global expert firm for organizations facing crisis and transformation. We work with many of the world s top multinational corporations, law firms, banks and private equity firms on their most important issues to deliver impact that makes a difference. From resolving disputes, navigating crises, managing risk and optimizing performance, our teams respond rapidly to dynamic and complex situations. At FTI Consulting, you ll work side-by-side with leaders who have shaped history, helping solve the biggest challenges making headlines today. From day one, you ll be an integral part of a focused team where you can make a real impact. You ll be surrounded by an open, collaborative culture that embraces diversity, recognition, professional development, and, most importantly, you. Are you ready to make your impact? About Forensic & Litigation Consulting Our Forensic and Litigation Consulting (FLC) practice offers one of the industry s most complete range of advisory services to clients across the world. Our service offerings include anti-money laundering compliance and investigations; bribery and corruption investigations; forensic accounting; fraud and other financial crime investigations; governance, risk and regulatory advice; due diligence, regulatory investigations and litigation support and transactional data analytics including artificial intelligence. We offer these services to a diverse range of audiences; multi-national law firms, large corporates, national governments and agencies, and across the financial services space. About the Role The Senior Marketing Manager will report directly into the Marketing Director, liaise with senior stakeholders at different levels and locations across the EMEA region, and assist in the operational leadership, giving guidance and assisting in the development of the marketing team. You will own and lead projects concurrently and help to shape and manage multi-channel marketing programmes with a strong commercial focus. What You ll Do Work with the Marketing Director to develop and manage the implementation of the marketing plan, including setting clear objectives and ROI/KPI measures; and help to drive communication with the business. Give strong operational leadership and support to the more junior members of the team, working with the Marketing Director. Management of various marketing campaigns/marketing programmes throughout the EMEA region, engaging directly with the business to ensure efficient planning, execution, and measurement; and working alongside the central marketing team around digital, events, and design where needed. This will include: - Thought leadership and content creation: Working closely with the Marketing Director and research teams (where applicable) to help develop and deliver impactful end-to-end thought leadership programmes. - Development of impactful communications: Creating communications which are tailored for specific target audiences and channels e.g. press releases/client mailings/social media and setting tactical comms plans for programmes utilising the most effective channels. - Management and measurement of digital channels: Managing the maintenance and development of FLC UK&I s content across FTI Consulting s digital platforms (including website) and external networks; providing regular reporting and making recommendations. - Managing event/publication sponsorship activations and conferences: Devising activation plans and ensuring that investment and impact is maximised. - Running client events: Owning the development and delivery of client events, including planning, management of budgets, liaison with suppliers, and on-the-day execution. - Producing brochures and printed collateral: Ensuring content and materials are fit for purpose, with a thorough understanding of all relevant services and value propositions. - Supporting pitch and proposal production: Developing supporting proposal and pitch materials that differentiate FTI Consulting and helping to oversee updated Knowledge Management resources i.e. credentials, CVs, presentation materials. Brand review and management: Ensure collateral and templates are fully brand compliant and embed FTI Consulting s brand values. Work with the Senior Marketing Executive and Senior Marketing Assistant to manage workflow, efficiency, quality of outputs and accurate, timely reporting. Work with the Marketing Director to conduct market research, analyse business data and financials and report back with practical insights on e.g. market position, targeting and pipeline, to help inform business decisions. Develop strong working relationships with stakeholders in EMEA Corporate Marketing team, be an active member and regularly contribute to cross-firm initiatives in EMEA as required. Develop strong working relationships with stakeholders in other regional Corporate Finance Marketing teams (Americas, Asia-Pacific) and other Core Operations teams (Finance, Chief of Staff) as needed for the effective performance of the role. Contribute to the development of the marketing team as the business grows by effectively sharing knowledge and expertise, supporting the development of more junior members, and showcasing the value of the marketing function. How You ll Grow We are committed to investing and supporting you in your professional development and we have developed a range of programs focused on fostering leadership, growth and development opportunities. We aim to promote continuous learning and individual skills development through on-the-job learning, self-guided professional development courses and certifications. You ll be assigned a dedicated coach to mentor, guide and support you through regular coaching sessions and serve as an advocate for your professional growth. As you progress through your career at FTI Consulting, we offer tailored programs for critical professional milestones to ensure you are prepared and empowered to take on your next role. What You Will Need to Succeed Basic Qualifications (or equivalent (where applicable)) Degree (or equivalent), ideally in a business, marketing or communications discipline. Experience: 10+ years marketing experience in a professional services B2B environment. Proven track record in shaping, owning and implementing marketing plans and the appropriate selection of tactics and channels to achieve commercial objectives. Extensive experience managing and developing teams, giving operational leadership and contributing to strategy formation and delivery. Experienced in running digital marketing and social media campaigns across organic and paid. Experience within the financial and professional services industry would be advantageous. Key Skills and Competencies: Skilled at managing multiple high-level relationships in a complex, international, matrixed organisation. Experience leading a team and supporting the development of more junior team members. First-rate project management skills with a track record of delivering complex projects. Possess excellent marketing planning and delivery capabilities. Strong communication skills verbal and written. Very high attention to detail and high standard of accuracy. Excellent working knowledge of Word, PowerPoint, Outlook and Excel. Proven content marketing expertise and storytelling skills, with the ability to translate technical value propositions into engaging client-ready campaigns. Team player who is proactive and self-motivated with a strong work ethic and a can do attitude, who thrives in a fast-paced environment and who is willing to go the extra mile when required. Ability to offer challenge where needed, and to maintain utmost respectful professional internal and external relationships, even under pressure. Skilled in managing multiple projects concurrently, adept in handling competing demands and stakeholders. Demonstrate strong interpersonal skills with the ability to develop strong working relationships and liaise effectively with all levels of management. Skilled in using CRM software and marketing automation tools. Our goal is to support the wellbeing of you and your families physically, emotionally, and financially. We offer market competitive benefits (including pension), supplemented by 15 flexible benefits, to meet your needs. These include health, lifestyle and family-friendly options. We also offer professional development programmes, wellness, recognition, community volunteering initiatives, and flexible/hybrid working arrangements. About FTI Consulting FTI Consulting, Inc. is the leading global expert firm for organizations facing crisis and transformation, with more than 8,300 employees located in 34 countries and territories. Our broad and diverse bench of award winning experts advise their clients when they are facing their most significant opportunities and challenges. The Company generated 3.49 billion in revenues during fiscal year 2023. In certain jurisdictions, FTI Consulting s services are provided through distinct legal entities that are separately capitalized and independently managed. FTI Consulting is publicly traded on the New York Stock Exchange. For more information, visit www.fticonsulting.com and connect with us on Instagram and LinkedIn. FTI Consulting is an equal opportunity employer and does not discriminate on the basis of race, color, national origin, ancestry, citizenship status, protected veteran status, religion, physical or mental disability, marital status, sex, sexual orientation, gender identity or expression, age, or any other basis protected by law, ordinance, or regulation. #J-18808-Ljbffr