Senior Marketing Executive - Economist Education
The Economist
London, England, United Kingdom
London - Commercial Who we are We are an organisation that exists to drive progress. That's the red thread that connects everyone at The Economist Group (TEG). Our businesses share a devotion to innovation, independence and rigour in their fields of expertise. We empower people to understand and tackle the critical challenges and changes facing the world. Our analytical rigour, global expertise and evidence-based insights enable individuals and organisations to make sense of these shifts and chart a course through them. We deliver analysis and insights in many formats to subscribers and clients in 170 countries through our four businesses, The Economist, Economist Impact, Economist Intelligence and Economist Education, which uphold our global reputation for excellence and integrity. Economist Education is a new and expanding business within The Economist Group, offering online executive-education courses to customers in over 100 countries. We re looking for a new Senior Marketing Executive to look after performance marketing and owned media campaigns contributing to awareness, acquisition and retention strategies on the B2C side of the Economist Education business. This is a unique opportunity where the successful candidate will contribute to shaping a new business from the ground up, working in a start-up environment within a well established, global brand. Along with a strong generalist understanding of paid marketing channels, the role will lead to transferable skills within sales and business; with the opportunity to work closely with in-house paid channel specialists and the award-winning editorial department. This challenging and rewarding role requires creative and analytical thinking, a growth-mindset, adaptability, enthusiasm to develop and a rigorous test and learn approach. It is essential to have proven experience and understanding of paid and owned marketing channels. How you will contribute: Briefing, executing and monitoring owned B2C marketing campaigns (print, digital, email, organic social) for courses, seasonal campaigns and brand awareness, working closely with marketing and editorial colleagues across The Economist Group to manage owned inventory. Briefing new campaigns to PPC and paid social specialists within The Economist Group, being responsible for monitoring performance and spend of campaigns. Regular reporting on owned and paid campaign performance, to inform optimisations and new initiatives. Working together with the Education marketing team to develop new campaign creative, being responsible for submitting briefs to the in-house creative studio as well as managing approvals with commercial and editorial stakeholders. Working with the Senior Marketing Manager on developing and executing seasonal marketing campaigns. Collaborating on brand awareness campaigns and strategies, ensuring owned and paid channels are leveraged appropriately. Desired skills Flexibility and adaptability to change. Excellent communication and collaboration skills. A sharp eye for detail and a relentless drive to test, refine, and improve. A creative mindset, always proposing new ideas for campaigns, targeting and messaging. A solid grasp of data analytics, with the ability to translate numbers into actionable insights. Proficiency in Google Analytics and Excel or Google Sheets. Experience running omni-channel B2C performance marketing campaigns, including creative development, copywriting, execution, performance analysis and optimisation. Experience in working with agencies or in-house performance marketing teams running paid search and paid social campaigns. Proficiency in managing social media accounts, especially LinkedIn and Meta. Experience working with creative teams (copywriters and designers) to brief and develop creative for campaigns. Experience managing creative approvals from senior stakeholders. Excellent English writing and communication skills, including copywriting and editing. Proficiency in working with a CRM (Salesforce preferred). Experience working with a CMS (eg Contentful) to edit a website and publish new landing pages. Experience building emails and email journeys (Salesforce marketing cloud preferred). Experience working in a startup environment. What we offer Benefits We offer excellent benefits including an incentive programme, generous annual and parental leave policies, volunteering days and well-being support throughout the year, as well as free access to all Economist content. Country specific benefits are also offered. Our Values Our values are a collective set of beliefs and behaviours that strengthen The Economist Group's purpose and demonstrate where we want to be as an organisation. They reflect on our mission to pursue progress for individuals, organisations and the world. Independence We are not bound to any party or interest and encourage exploration and free-thinking. We champion freedom, both within our organisation and around the world. Integrity We are bold in our efforts to uncover the truth and stand up for what we believe in. We inspire trust through our rigour, fact-checking and transparency. Excellence We aspire to the highest standards in all we do. We are ambitious and inquisitive in our pursuit of continuous progress and innovation. Inclusivity We value diversity in thought and background and encourage healthy debate with a breadth of perspectives. We treat our colleagues and customers fairly and respectfully. Openness We foster a collaborative and empathetic culture conducive to the interests, wit and initiative of our colleagues. New ideas are our lifeblood. The Economist Group values diversity. We are committed to equal opportunities and creating an inclusive environment for all our colleagues and potential colleagues regardless of ethnic origin, national origin, gender, gender identity, race, colour, religious beliefs, disability, sexual orientation, age, marital status or any other status. #J-18808-Ljbffr