Senior Marketing Executive
Camino Partners Ltd
swindon, england, United Kingdom
Senior Marketing Executive Location: Swindon - Hybrid Salary: £35,000 - £45,000 per annum + Benefits & Bonus (including enhanced maternity and paternity pay, a 4.5-day working week, flexible working, Health Shield & holiday targets) Company Overview My client is a leading technology recruitment business specialising in matching exceptional tech talent with top-tier organisations. They are seeking a proactive and skilled marketing specialist (B2B) to join their team. In this role, you will manage cold outbound campaigns, data handling, and lead management to drive their marketing efforts and enhance brand visibility. Role Overview Build, manage, and maintain cold outbound campaigns, primarily through email but also exploring other outbound methods. Develop messaging for cold email campaigns, focusing on engagement and lead conversion. Utilise tools such as Smartlead.ai / Instantly.io, Apollo.io, and Clay for campaign execution and optimisation. Create and implement cold email infrastructure using multiple email inboxes across different platforms, with a deep understanding of email deliverability. Manage domain health, including domain rotation and mailbox maintenance to ensure high deliverability rates. Identify, evaluate, and test new campaign angles and niches to increase positive replies and lead quantity. Build a list-building process combining multiple data sources to create high-intent prospect lists. Scrape and manage leads from platforms like Apollo.io and format them using Clay for outbound campaigns. Maintain data accuracy and lead quality. Coordinate with the Business Development (BD) team to ensure leads are effectively worked. Utilise tools to manage and automate internal operations related to marketing and GTM strategies. Design, build, and maintain automation workflows to streamline data management, lead handling, and campaign execution. Ensure automations are optimised for efficiency and reliability, reducing manual tasks and improving overall campaign performance. Build and manage a monthly newsletter for warm leads. Develop compelling content, subject lines, and CTAs to maximise engagement and conversion rates. Required Skills: Self-Starter & Self-Learner Excellent written and verbal communication skills able to convey ideas clearly and collaborate effectively with the wider team. Analytical Mindset: Strong analytical skills to interpret campaign performance data and make informed decisions. Tech-Savvy: Quick learner of new technologies and software with the ability to stay updated on industry trends and adopt new tools rapidly. Strategic Thinking: Ability to develop and refine outreach strategies, identify new angles for campaigns, and align them with broader marketing goals. Problem-Solving: Strong problem-solving skills to troubleshoot deliverability issues, automation challenges, and data inconsistencies. Organisation & Time Management: Ability to manage multiple projects, prioritise tasks effectively, and meet deadlines in a fast-paced environment. Adaptability: Open to feedback and able to adjust strategies based on campaign performance and evolving business needs. Collaborative: Comfortable working with cross-functional teams, including business development, marketing, and operations. Attention to Detail: High level of accuracy and attention to detail in managing data, writing outreach messages, and creating reports.