Senior CRM Manager
Concept Onyx Recruitment
North Shields, GB
Job title: Senior CRM Manager Salary: Negotiable Location: Newcastle We're partnering with an exciting and rapidly growing direct-to-consumer (DTC) brand, and we're looking for a talented Senior CRM Manager to take charge of retention and lifecycle marketing. This is your chance to work with a bold, creative brand that s scaling quickly and building a highly engaged customer base.As the CRM Manager , you'll lead the strategy for email and SMS marketing, focusing on driving customer retention, engagement, and revenue growth. Using data and insights, you ll help increase Lifetime Value (LTV) , reduce churn, and create personalised journeys that keep customers coming back. Key Responsibilities: Email & SMS Campaigns: Plan and execute retention strategies to boost customer engagement and maximize revenue. Customer Lifecycle & LTV: Focus on increasing customer loyalty, repeat purchases, and lifetime value. Segmentation & Personalisation: Use data to deliver targeted, personalised messaging at each stage of the customer journey. Campaign Execution: Lead email and SMS campaigns, including automated flows and re-engagement programs. Analyse & Optimise: Track performance metrics (open rates, CTR, conversions, retention rates) and use insights to improve. A/B Testing: Test subject lines, content, and timing to continually enhance campaign performance. Subscriber Engagement: Manage communication with subscription customers for a smooth and engaging experience. Collaboration: Work closely with marketing, content, and design teams to ensure consistent branding and messaging. Compliance: Ensure all campaigns meet GDPR and marketing best practices. Stay Ahead: Keep up with industry trends and use new tools and strategies to improve performance. Team Leadership: Manage and guide a junior team to ensure campaigns run smoothly. The Ideal Candidate: Experience in CRM, retention marketing, or lifecycle marketing, ideally in e-commerce or DTC. Strong knowledge of LTV, retention strategies, and reducing churn in a fast-growing brand. Expertise in Klaviyo or similar CRM platforms and email/SMS automation best practices. Analytical mindset with the ability to turn data into actionable insights. Experience with Google Analytics and CRM reporting tools is a plus. Strong project management skills and ability to juggle multiple campaigns. Creative, strategic thinker with a focus on customer retention. Knowledge of GDPR and email marketing best practices. Proactive and results-driven, thriving in fast-paced environment If you're passionate about customer retention and want to make an impact at a fast-growing DTC brand, we'd love to hear from you!