Sector Marketing Manager - Private Sector
Version 1 Group
City of Edinburgh, Scotland, United Kingdom
Full-time Department: Marketing Company Description Version 1 has celebrated over 26 years in Technology Services and continues to be trusted by global brands to deliver solutions that drive customer success. Version 1 has several strategic technology partners including Microsoft, AWS, Oracle, Red Hat, OutSystems and Snowflake. We re also an award-winning employer reflecting how employees are at the heart of Version 1. We ve been awarded: Innovation Partner of the Year Winner 2023 Oracle EMEA Partner Awards, Global Microsoft Modernising Applications Partner of the Year Award 2023, AWS Collaboration Partner of the Year - EMEA 2023 and Best Workplaces for Women by Great Place To Work in UK and Ireland 2023. As a consultancy and service provider, Version 1 is a digital-first environment, and we do things differently. We re focused on our core values; using these we ve seen significant growth across our practices and our Digital, Data and Cloud team is preparing for the next phase of expansion. This creates new opportunities for driven and skilled individuals to join one of the fastest-growing consultancies globally. Job Description As Sector Marketing Manager for Private Sector , the role will be responsible for developing and executing marketing strategies that build reputation, improve customer relationships, and drive and support revenue within the sector. You will work closely with cross functional teams to create and implement marketing campaigns that resonate with our customers and support our business objectives. The role requires deep understanding of customer marketing and campaign management, with emphasis on proving return on investment (ROI) and reporting to key stakeholders. Key Responsibilities Lead the sector strategy across a portfolio of campaigns, working with key stakeholders to establish how best to achieve revenue objectives, driving engagement and growth of our customer base, as well as attracting new customers. Work closely with commercial and cross functional teams to build the sector marketing strategy to ensure a customer first, commercially aligned plan. Operate as a business partner, taking ownership and accountability for proactive planning and establish regular reporting cadence to sector and marketing leadership. Lead on the creation of customer centric value propositions and solutions within the sector, with alliances and partners where relevant. Employ an account based marketing (ABM) approach to our customers within the sector (1:1, 1:few, 1:many) to ensure a personalised experience for stakeholders. Conduct market research and sector analysis to develop trend reports and identify evolving sector customer needs and pain points. Provide deep insight into our customers to create a differentiated sector position, identifying opportunities for wider cross-selling and marketing solutions. Closely monitor customer and competitor activity for the sector, as well as marketing performance, to ensure plans are maintained and adapted to the changing landscapes. Lead on the execution of sector marketing activities, including but not limited to: events, campaigns, market research, partners, awards, content, and executive engagement. Monitoring progress, identifying and reporting exceptions and deviations from plans, timelines, and budget. Proactive budget management for campaigns and wider sector marketing. Qualifications 5+ years of experience in B2B marketing, preferably in technology services. Sector knowledge/experience of working with private sector customers is desired. Experience working with AI tools for efficiency gains. A strong understanding of effective sector marketing and customer trends/behaviour. Proven ability to work collaboratively and cross-functionally, with experience of working closely with a commercial team. Experience in developing and executing successful sector marketing campaigns. Excellent, authentic communication and interpersonal skills with a solution mindset. Strong project management skills with the ability to manage multiple projects simultaneously and meet deadlines. Analytical skills to interpret data and adjust campaigns accordingly. Additional Information Why join Version 1? Share in our Success: Excellent base salary plus quarterly profit share bonus. Inclusive Culture: We celebrate diversity and are committed to creating an inclusive environment for all employees. Professional Growth: We offer peer mentorship programs and career development opportunities to help you reach your full potential. Work-Life Balance: We understand the importance of work-life balance and offer flexible working arrangements. Supportive Community: Join a team that values collaboration, respect, and mutual support. At Version 1, we believe in providing our employees with a comprehensive benefits package that prioritises their well-being, professional growth, and financial stability. We also offer a range of tech-related benefits, including an innovative Tech Scheme to help keep our team members up-to-date with the latest technology. We prioritise the health and safety of our employees, providing private medical and life insurance coverage, as well as free eye tests and contributions towards glasses. Our team members can also stay ahead of the curve with incentivised certifications and accreditations, including AWS, Microsoft, Oracle, and Red Hat. Our employee-designed Profit Share scheme divides a portion of our company's profits each quarter amongst employees. We are dedicated to helping our employees reach their full potential, offering Pathways Career Development Quarterly, a programme designed to support professional growth. PLUS, many more exciting benefits drop us a note to find out more. #J-18808-Ljbffr