Retention Marketing Manager
Atolea Jewelry
milton keynes, south east england
ATOLEA Jewelry is a rapidly growing women's eCommerce jewelry brand whose mission is to create high-quality, affordable, and 100% waterproof jewelry that enhances our customers' everyday lives! We seek a strategic and data-driven Retention Marketing Manager to elevate our customer lifecycle programs, boost repeat purchases, and build lasting relationships with our community. Job Summary As our Retention Marketing Manager , you'll develop, implement, and optimize end-to-end lifecycle marketing strategies to increase customer lifetime value, amplify profitability, and maximize customer retention across lead generation, email, SMS, push notification, WhatsApp, direct mail, and loyalty channels. Responsibilities Retention Strategy Development: Create and implement a comprehensive retention strategy, including lead generation, email, SMS, push notification, WhatsApp, direct mail, and loyalty programs to increase customer lifetime value, amplify profitability, and maximize customer retention. Lifecycle Automation Strategy, Management & Optimization: Strategize, implement, quality-assure, and optimize email, SMS, push notification, WhatsApp, and direct mail retention marketing automations (flows). Quarterly Campaign Calendar Planning: Create a quarterly broadcast campaign calendar, evaluating historical performance, upcoming key dates, brand goals, and offers to inform campaign marketing event recommendations. Lifecycle Campaign Strategy, Management & Optimization: Strategize, implement, quality-assure, and optimize email, SMS, push notification, WhatsApp, and direct mail retention marketing broadcast campaigns. Lead Generation: Strategize, implement, quality-assure, and optimize lead generation opt-in methods to maximize zero-party contact data. Customer Segmentation & Personalization: Leverage customer and lifecycle data to build segmented, personalized, and behavior-driven retention marketing automations, campaigns, and experiences. Copywriting: Craft compelling, on-brand, short, direct-response copywriting that obliterates indifference, resonates, and strikes a nerve. A/B Testing & Experimentation: Strategize, implement, and evaluate rigorous A/B testing on retention marketing subject lines, preview text, sender name, send times and delays, copywriting, design, content, message type, offers, call-to-actions, and landing pages to maximize engagement, submit form rates, conversion rates and revenue. Deliverability: Evaluate and optimize retention marketing channel deliverability to ensure optimal inbox placement and performance. Loyalty & Referral Programs: Manage and evolve our loyalty and referral programs to increase repeat purchases and advocacy. Data Analysis & Reporting: Track, analyze, and report on retention marketing performance, KPIs (including LTV, repeat purchase rate, churn), and optimizations, making data-backed recommendations for continuous improvement. Compliance & Best Practices: Ensure all email and SMS campaigns comply with regulations such as CAN-SPAM, GDPR, and TCPA. Cross-Functional Collaboration: Work closely with design and product teams to align messaging with brand strategy and ensure a cohesive customer experience. Customer Insights & Trends: Stay up-to-date with retention marketing industry trends, new tools, and best practices to keep our retention marketing efforts cutting-edge. Qualifications 3+ years of experience in DTC eCommerce retention/lifecycle marketing. Deep hands-on experience with the retention marketing platforms Mailchimp forms, Klaviyo email & SMS, PushOwl push notifications, Charles WhatsApp, and PostPilot direct mail. Strong analytical skills with experience in data-driven marketing and retention marketing KPI tracking. Proven track record of increasing CLTV and reducing churn through creative retention tactics. Excellent copywriting and content review skills, with an eye for on-brand tone and visual storytelling. Understanding of customer psychology and behavior-based marketing. Deep experience strategizing and running A/B experiments to optimize performance. Familiarity with email, SMS, and WhatsApp compliance regulations. Ability to manage multiple retention marketing channels and deadlines efficiently. Why Join Us? Be part of a rapidly growing, mission-focused, innovative brand committed to industry-leading excellence. Opportunities for long-term professional growth, learning, and development within a rapidly expanding brand. A collaborative, empowering, and dynamic work environment and company culture. How to Apply If you're passionate about crafting impactful customer journeys and driving growth through innovative, data-driven retention strategies, we'd love to hear from you! Please submit your: Resume Cover letter And a portfolio of past retention marketing successes that showcase your strategic thinking and results Join us in shaping the future of premium, affordable, and 100% waterproof jewelry!