Product Marketing Manager
Career Moves Group I B Corp™
London Area, United Kingdom
This client are a global tech giant and owner of some of the worlds favourite social media platforms and messaging apps Product Marketing Manager Location: London, Euston (3 days onsite) Length: 4 months with possibility of extension Rate: From £58.65 p/h (From 123K+ p/a equivalent) Hours: 40 hours Overview We're looking for a strategic and results-driven Product Marketing Manager to join our growing team. In this role, you'll act as the bridge between product, marketing, and sales shaping how our products are positioned in the market, how we launch new features, and how we drive adoption and growth. Key Responsibilities: Develop and own product positioning, messaging, and value propositions that resonate with our target audience Plan and execute product launches, working cross-functionally with Product, Sales, Customer Success, and Marketing teams Conduct market research and competitive analysis to inform strategy and identify opportunities Build and maintain buyer personas to guide content creation, campaigns, and sales enablement Collaborate with demand generation to create product-focused campaigns that drive awareness and acquisition Develop sales enablement materials including pitch decks, one-pagers, battle cards, and training content Partner with Product to influence roadmap with customer insights and market trends Track and analyse product performance, customer adoption, and feedback to continuously improve marketing efforts Tasks: Lead market assessment, quantitative analysis, and qualitative feedback, and represent the requirements of the market internally with Product Management and Engineering Deeply understand advertiser needs/requirements and product risk areas to prioritize recommendations to product, engineering, and design teams for new and existing products Partner with cross-functional teams across Meta that build new innovative solutions for advertisers to ensure that products and solutions are incorporated into the platform in a consistent and strategic manner Ensure the right level of alignment, consistency and flexibility in approach across regional and vertical teams, with the goal of scaling impact while meeting market-specific needs Own go-to-market strategy for a portfolio of ad products and solutions by guiding cross-functional teams in developing client communications, product documentation, and positioning Experience/Qualifications: Product Marketing Manager with 10+ years professional experience in technology or internet technology, strategic marketing, product management, management consulting AdTech experience, experience using deductive reasoning to simplify and communicate complex issues Experience collaborating across cross-functional teams with the experience to influence behavior and drive resolution in the context of competing perspectives Organization and people skills and experience in setting priorities, problem-solving, multi-tasking, and working independently in a dynamic, rapidly changing workplace Retail background Apply now! The closing date for applications is COB 17/04