PPC Specialist
CloudScope LTD
bath, south west england
Job Title: Paid Media/PPC Specialist Location: Fully remote Salary: up to £37,500 DOE Company Overview: CloudScope is a leading recruitment agency working on behalf of a well-established UK digital marketing agency who specialise in multi-channel digital marketing. The are looking for a passionate and results-driven Senior Paid Search Specialist . The role: This is a fully remote role and the ideal candidate will be responsible for leading multiple high-impact PPC campaigns across for Google Ads, and other platforms too such as Meta Ads, Microsoft Ads, and LinkedIn Ads. Responsibilities: Strategically develop, execute, and optimise high-performing paid search campaigns tailored to client goals. Foster strong client relationships through regular video consultations, presenting campaign results and identifying growth opportunities collaboratively. Continuously monitor and fine-tune campaign performance to ensure alignment with client objectives and industry best practices. Interpret campaign data and performance metrics to deliver clear, actionable insights and comprehensive reports to clients. Conduct in-depth keyword research, audience segmentation, and bid strategy management to maximise campaign effectiveness. Work closely with internal teams to refine landing pages and ad creatives for improved campaign performance. Contribute to integrated marketing strategies by partnering with SEO, content, and social media teams. Support the sales team by qualifying leads and evaluating their suitability for Google Ads campaigns. Requirements: 3 4 years of experience in a similar PPC role, ideally within a digital agency environment. Demonstrated success in managing and optimising paid search campaigns across Google Ads platforms, including Performance Max, Shopping, and Search. Familiarity with Meta Ads, Microsoft Ads, and LinkedIn Ads is preferred, though not essential. Proven experience running effective Google Ads campaigns for B2B lead generation clients. E-commerce campaign experience is a plus, but not a requirement. Deep expertise in Google Ads, covering campaign structure, audience targeting, and conversion rate optimisation. Holds current Google Ads certifications. Exceptional attention to detail and the ability to juggle multiple campaigns and priorities effectively. Strategic thinker with a client-centric mindset and a proactive approach to campaign management. Clear and confident communicator, skilled in presenting insights and performance updates to clients. Passionate about PPC and digital marketing, with a strong drive to stay updated on the latest tools, trends, and strategies. Benefits: 100% remote working! Flexible work hours 24 days annual leave + 8 bank holiday days Birthday and anniversary off! Generous sick pay policy Paid training time Opportunities for career growth within a fast-paced, expanding company. Travel sometimes required No Visa Sponsorship available