Performance Marketing Director
Digital Waffle
guildford, england, United Kingdom
A leading professional services firm is seeking a Performance Marketing Manager to drive its digital marketing strategy, optimising client acquisition, retention, and engagement. This role will play a key part in shaping the marketing vision, influencing senior leadership, and ensuring marketing efforts translate into tangible business growth. This is a high-impact position focused on paid media, SEO, CRO, and analytics, with the goal of maximising lead generation, brand visibility, and revenue growth. The Performance Marketing Director will oversee multi-channel campaigns, manage external partners, and build a high-performing marketing function that ensures long-term success. Location: Guildford - 4 days per week on-site (minimum) Salary: Up to £100,000 per annum + benefits Key Responsibilities Strategic Leadership Develop and implement a data-driven performance marketing strategy, aligning with business development, recruitment, and leadership goals. Paid Media Oversight Manage search, social, display, and programmatic advertising, ensuring maximum ROI. SEO & CRO Management Optimise digital presence, content marketing, and website conversions to drive inbound leads. Data & Analytics Leverage attribution modelling and analytics tools to measure campaign effectiveness and refine strategies. Agency & Vendor Management Oversee partnerships to ensure performance marketing objectives are met. A/B Testing & Optimisation Run experiments to enhance messaging, creative, and audience targeting. Marketing Automation Oversee CRM and automation tools (e.g., HubSpot, Marketo) to improve engagement and retention. Team Development Build and lead a scalable marketing team, setting the foundation for long-term success over the next 5 10 years. Who They re Looking For Experienced performance marketing leader with a strong background in lead generation and conversion optimisation. 8+ years in digital marketing, demand generation, or performance strategy, ideally within professional services. Proven success managing multi-channel campaigns, balancing paid, organic, and conversion-based marketing efforts. Technical expertise in Google Analytics, Google Ads, LinkedIn Ads, SEO tools (e.g., SEMRush), and CRM platforms (Microsoft Dynamics preferred). Data-driven decision-maker, with strong analytical skills and experience in measuring marketing performance. Strategic mindset, able to align marketing efforts with overall business objectives. If you deem yourself suitable, please do apply. We will review each applicant and if deemed suitable we will be in touch to discuss further.