Marketing Manager, full-time
HRS Communications
basildon, east anglia
Marketing Manager, full-time Location : UK (Remote) -some travel required Employment Type and Hours : Employed, full-time, 37.5 hours per week. Salary : Full time basic salary £40,000 (dependent on experience) per annum plus performance-related bonus Reports To : CEO and Chief Marketing Officer (CMO) About HRS Communications Founded and led by a registered dietitian, HRS Communications are a full-service, UK-based food and nutrition communications agency. We are a diverse team, highly skilled and qualified in food and nutrition, marketing and communications. We partner with ambitious food, nutrition and medical businesses who share our goal of maximising impact in the food and nutrition space . Our balanced approach permeates every facet of our operations, from our commitment to disseminating evidence-based nutrition information through to cultivating an equitable and adaptable work environment. Some of our great benefits include performance-related bonus, working from home, day off to celebrate your birthday, team away days and career development opportunities as the business grows. Role: As the Marketing Manager, you will be responsible for developing the marketing plan and overseeing the implementation of the marketing activities for HRS Communications. Reporting to the CEO and CMO, you will be responsible for ensuring the marketing plan is delivered on time, on budget and meets agreed KPIs. You will be responsible for campaign delivery, analysing and reporting marketing performance, and collaborating with cross-functional teams to achieve business objectives. This role requires creativity, strategic thinking, and strong communication skills to effectively promote our services and enhance brand visibility. Key Responsibilities: Marketing Strategy: Support with development of the marketing strategy Conduct market research, and provide industry insights and trend analysis to inform the marketing strategy Marketing Planning: Develop a marketing plan of activity Develop a content strategy and calendar of activity Lead the development of an events and partnership strategy and calendar of activity Lead the marketing budget management, tracking and reporting Manage all marketing data (including CRM) Set and review key marketing KPIs Marketing Delivery: Manage performance of external agencies against agreed KPIs, including website, SEO and graphic design agencies which deliver against the company s agreed marketing goals. Hold those third-party suppliers to account on delivery and take early corrective action as required to meet targets Lead and support the Marketing Exec to manage HRS social media platforms, create compelling content for blogs, websites, email campaigns and newsletters as well as promotional materials Coordinate marketing events, including webinars, trade shows and conferences to showcase company offerings Help develop and maintain the HRS brand across all communications channels, ensuring alignment and consistency in messaging and branding Marketing Analysis: Responsible for performance monitoring and reporting Lead from the front with new ideas and creative marketing recommendations Team Leadership & Collaboration: Lead and mentor junior members of the marketing team, providing guidance and support. Collaborate with other teams including medical writing, design, and account management to ensure seamless execution of marketing strategies. Management Meetings: Attend monthly management meetings to provide updates on marketing activities, discuss campaign results, share insights, and help inform agency-wide strategic planning. Thought Leadership: Assist in positioning HRS and team as thought leaders in the nutrition communications space, ensuring we contribute to industry discussions and participate in speaking opportunities, webinars, or industry events. Key Requirements: Experience: 3+ years of experience in marketing, preferably within the health, wellness, or nutrition industry. Proven track record of managing and executing successful marketing campaigns across various channels (digital, social media, content, etc.). Experience working in a client-facing role with the ability to develop and nurture client relationships. Skills: Strong knowledge of digital marketing platforms (Google Ads, Facebook Ads, etc.), SEO, email marketing, and social media strategies. Excellent communication skills, both written and verbal, with the ability to translate complex nutrition information into engaging content. Strong project management skills with the ability to juggle multiple projects and deadlines simultaneously. Analytical mindset with experience using analytics tools (Google Analytics, social media insights, etc.) to optimise campaigns. Creative thinking and problem-solving abilities, with a passion for exploring new ideas and approaches. You should have a good understanding of business software, including: Office 365 CRM systems (e.g., HubSpot, SalesForce) Graphic design software (e.g., Canva, InDesign, Photoshop) Scheduling software (e.g., Loomly, Hootsuite,) Project management software (e.g., Asana, Monday.com) Website platforms (e.g., Wordpress) Passion for Nutrition & Wellness: A genuine interest and passion for nutrition, health, and wellness. A background in nutrition, dietetics, or related fields is a plus. Ability to stay up to date with the latest trends and research in the nutrition space. Qualifications: Qualification in Marketing, Communications, or related field CIM qualification or working towards one. Experience of working in an agency setting. Experience/interest in nutrition, health and wellness. What we offer: Competitive salary and benefits package Opportunity for professional development and career progression Remote working Flexible working Birthdays off Team away days and social activities Opportunities to travel How to apply: To apply, please submit your CV and a cover letter detailing your interest in the role, your understanding of HRS Communications and how your experience and background aligns with the job requirements. Please submit your application to admin@hrscommunications.com by 5pm on Friday 2nd May.