Marketing Manager
Cactus Communications
Cambridge, England, United Kingdom
Overview: CACTUS is a remote-first organization, and we embrace an accelerate from anywhere culture. You may be required to travel to our London or client office based on business requirements or for company/team events. The Opportunity: Cactus Communications is a pioneer in content solutions, accelerating the advancement of science through specialized services for researchers, publishers, and academic societies. We are looking for a dynamic Marketing Manager (B2B) to lead our marketing efforts for publishers, societies, journals, and other stakeholders in research. This role is critical in driving our ambitious goals in terms of brand growth, client engagement, and market share in the scholarly publishing ecosystem. Responsibilities: Understand the unique challenges and priorities of the publishing industry. Identify trends, competitor activities, and client pain points by conducting market research. Develop and execute comprehensive marketing strategies tailored to the needs of publishers, societies, and journals. Craft & execute go-to-market plans for new services or partnerships, ensuring alignment with business goals, using every channel to generate leads and meet the B2B revenue goal. Manage multi-channel campaigns (email, events, digital, content, and social media ) to drive lead generation and brand visibility. Successfully run global events and measure success via lead-gen. Leverage data analytics to measure campaign success and refine marketing strategies. Collaborate with internal teams to create high-quality, relevant content ( blogs, case studies, white papers, webinars, etc. ) targeted at B2B audiences. Plan and execute participation in industry events, webinars, and conferences to foster relationships with publishers and societies. Maximize opportunities by effectively utilizing our existing activities such as podcasts, newsletters, posts to reach target audiences. Work closely with the sales, product, and editorial teams to ensure consistent messaging and effective lead nurturing. Build partnerships with associations and organizations in the publishing ecosystem. Act as the voice of the customer in internal discussions, ensuring the marketing approach resonates with the target audience. Position CACTUS as a thought leader in the scholarly publishing space through innovative storytelling and strategic partnerships. Qualifications and Prerequisites 5 plus years experience in B2B marketing within academic publishing. Exceptional communication skills to articulate complex ideas clearly to internal stakeholders & clients. Expertise in demand generation, account-based marketing, and digital marketing tools. Experienced in running global events and measuring success via lead-gen. Strong strategic acumen to create and implement data-driven marketing plans. Proficiency in measuring ROI for campaigns and leveraging tools like Google Analytics, HubSpot, Salesforce, or other CRM platforms. Hands-on approach with the ability to execute independently and collaborate cross functionally as required. Good understanding of trends like open access, transformative agreements, and digital publishing. Strong ability to manage remote work effectively and flexibility to collaborate with cross functional teams in different locations when required. Application Process: Before applying, please ensure you meet the role requirements listed above and have legal authorization to work in the country where this role is advertised. Our selection process typically involves an initial screening by a recruiter, a technical assessment, and two to three interview rounds. For this role, the selection process involves recruiter screening, a case study and three interview rounds. You will be updated in advance in case there are additional rounds of interview essential. Equal Opportunity: Our hiring practices reflect our commitment to providing equal opportunities and creating an environment where everyone can thrive, develop, and succeed. We celebrate the uniqueness of our team members and prohibit discrimination of any kind, based on race, color, religion, gender identity, sexual orientation, age, marital status, disability, or any other protected characteristic. Accelerating from Anywhere: As a remote-first organization, these are essential attributes we look for in all our candidates. Taking ownership of your work with minimal supervision, showing strong ability to organize, prioritize and deliver results independently. Documenting work that brings everyone on the same page. Maturity to choose between synchronous and asynchronous collaboration. Effectively collaborating with colleagues across different time zones by setting dedicated hours for collaboration and keeping team members updated through your MS Teams status.