Head of Private Sector Marketing
TN United Kingdom
Newcastle upon Tyne, England, United Kingdom
Social network you want to login/join with: Head of Private Sector Marketing, Newcastle upon Tyne Client: Version 1 Location: Newcastle upon Tyne, United Kingdom Job Category: Other EU work permit required: Yes Job Reference: ea818f6bd8c2 Job Views: 4 Posted: 18.04.2025 Expiry Date: 02.06.2025 Job Description: As a Head of Private Sector Marketing you will be responsible for developing, optimising and executing marketing strategies that build reputation, improve customer relationships, and drive and support revenue within the sector. You will work closely with cross functional teams to create and implement marketing campaigns that resonate with our customers and support our business objectives. The role requires deep understanding of customer marketing and campaign management, with emphasis on proving return on investment (ROI) and reporting to key stakeholders. Key Responsibilities Lead the sector strategy across a portfolio of campaigns, working with key stakeholders to achieve revenue objectives, drive engagement, and grow the customer base while attracting new customers. Operate as a business partner, taking ownership of proactive planning and regular reporting to sector and marketing leadership. Lead on the creation of customer centric value propositions and solutions within the sector, with alliances and partners where relevant. Employ an Account Based Marketing (ABM) approach to our customers within the sector (1:1, 1:few, 1:many) to ensure a personalised experience for customers. Conduct market research and sector analysis to develop trend reports and identify evolving sector customer needs and pain points. Provide deep insight into our customers identifying opportunities for wider cross-selling and marketing solutions. Lead on the execution of sector marketing activities, including but not limited to: events, campaigns, market research, deal based marketing, partners marketing, awards, content, and executive engagement. Monitoring progress, identifying and reporting exceptions and deviations from plans, timelines, and budget. Proactive budget management for campaigns and wider sector marketing. Qualifications Experience / Background Experience in B2B marketing, preferably in technology services. Experience of executing ABM initiatives, sector campaigns, or demonstrable success impacting pipeline growth and support. Sector knowledge/experience of working with private sector customers is desired. Experience working with AI tools for efficiency gains. A strong understanding of effective sector marketing and customer trends/behaviour. Proven ability to work collaboratively and cross-functionally, with experience of working closely with a commercial team. Excellent, authentic communication and interpersonal skills with a solution mindset. Strong project management skills with the ability to manage multiple projects simultaneously and meet deadlines. Analytical skills to interpret data and adjust campaigns accordingly. Additional Information Why join Version 1? Share in our Success: Excellent base salary plus quarterly profit share bonus Inclusive Culture: We celebrate diversity and are committed to creating an inclusive environment for all employees. Professional Growth: We offer peer mentorship programs and career development opportunities to help you reach your full potential. Work-Life Balance: We understand the importance of work-life balance and offer flexible working arrangements. Supportive Community: Join a team that values collaboration, respect, and mutual support. At Version 1, we believe in providing our employees with a comprehensive benefits package that prioritises their well-being, professional growth, and financial stability. We also offer a range of tech-related benefits, including an innovative Tech Scheme to help keep our team members up-to-date with the latest technology. We prioritise the health and safety of our employees, providing private medical and life insurance coverage, as well as free eye tests and contributions towards glasses. Our team members can also stay ahead of the curve with incentivised certifications and accreditations, including AWS, Microsoft, Oracle, and Red Hat. Our employee-designed Profit Share scheme divides a portion of our company's profits each quarter amongst employees. We are dedicated to helping our employees reach their full potential, offering Pathways Career Development Quarterly, a programme designed to support professional growth. PLUS, many more exciting benefits drop us a note to find out more. [emailprotected] #LI-PS1 #J-18808-Ljbffr