Digital Trading Manager
The Works
Birmingham, GB
Location 1-2 days at our Support Centre, 3-4 days at home Why The Works? 10th Best Big Company to Work For 2024 - 'Best Companies' We don t just sell products. We inspire reading, learning, creativity and play. The Works . It literally means everything. And whatever your story or background, we re all about unlocking imagination and making creativity accessible to everyone. Whether you re engaging with customers on the frontline or supporting our colleagues behind the scenes, your impact can be profound and far-reaching. This is more than toys and books and art supplies. This is about inspiring people to read, learn, create and play. So, with the right passion, it all starts with you. Become a Digital Trading Manager As a Digital Trading Manager, you will play a pivotal role in delivering a best-in class digital offering for The Works. You will be focussed on providing the best customer experience to deliver online growth, ensuring an excellent customer journey through managing the delivery of visually appealing campaigns and product launches that are optimised for conversion. You'll collaborate across departments to create strong working relationships to ensure web opportunities are support through wider teams.And support the Senior Digital Trading Manager in the development and implementation of effective online trading strategies to maximise sales and profitability. Your Mission Manage full delivery of the Books category &all seasonal activity across major sales periods of Easter, Halloween, Xmas and Sale. Creation of wire frames to deliver new seasonal campaigns with full category management responsibility to successfully deliver campaigns onto site. Focus on optimising content and customer experience through data and insights - delivers improvements to performance by working with digital analyst to report on performance of pdps, plps, campaigns and content banners. Identifies lessons learnt, sharing insights with wider product and merch teams to further maximise sales performance. Liaise with Digital Designers in the briefing of all assets and campaign content, leveraging data insights to make future improvements to design briefs. Liaising with the Web Merch and Buying teams to ensure sufficient levels of stock are available to meet demand, whilst identifying and futureproofing quantities to meet any expected uplifts and gaining knowledge on upcoming products/launches and web exclusives. Representing Digital teams in campaign meetings - sharing web insights to improve future product availability and sales performance. Analysing key performance metrics for your categories and products, making data-driven decisions in order to increase Revenue/Conversion/ATP/IPO/AOV. Providing detailed reports and analysis of performance to the leadership team (daily/weekly/monthly), whilst providing solutions to any deficiencies within the data and overseeing actions through to completion alongside relevant departments. Working with the Digital Marketing team to ensure exposure of products and categories are maximised across SEO, Affiliates and Paid Marketing channels, sharing information on upcoming launches whilst monitoring and providing feedback on results. Conduct regular site walks and feedback on any opportunities to the relevant parties Review reports and data on Search performance, using this information to optimise search term rules and making changes to customer journeys to improve overall visibility of top search related campaigns and content. Conduct regular competitor analysis on all aspects of onsite trading, feeding back on any key findings including campaigns, product launches, price comparisons and more. Build strong relationships with 3rd parties including our platform provider (Salesforce), making full use of the technology at your disposal and driving your own development and knowledge by attending webinars and regularly meeting with account managers. Support with development and implementation of key areas for growth, including marketplaces and drop-ship opportunities - by ensuring products are optimised sufficiently to be added to the listings per channel. Line manager for the Photographer, Digital Merchandiser and Junior Digital Merchandiser(s) that form part of your team, providing feedback and guidance to increase your teams skill sets whilst maintaining a positive working environment. Skills/Behaviours That Will Set You Apart Strong degree of accuracy and attention to detail. Excellent time management and organisation skills. A keen eye for data, with the ability and know-how to create performance reports that will drive business decisions. Enjoys working in a fast-paced environment. Team player, willing to support and enhance the activities of other members of the team and wider business. Ability to lead and manage the Digital Merchandiser and Junior Digital Merchandiser(s) in a way that gets the best out of team members whilst maintaining a strong team working environment. Be able to adapt and embrace change. Be comfortable working as an individual and as part of a team to hit key deadlines. Look out for and recommend efficiencies to improve productivity. Be able to build and maintain effective relationships with all levels of the business. Experience with online content management systems (CMS). Experienced with Google Analytics 4 (GA4) and other customer behavioural tools to track, measure, and analyse keyeCommerce metrics and customer journeys. A confident communicator Self-motivated Organised and deadline orientated with good time keeping skills Adaptable and flexible to evolving demands and circumstances. Customer focused mindset. Embodies a hands-on mentality. Being a great leader As a great leader with wonderful people skills, you'll create an environment that's more than just co-workers it's a team. Align Goals with Values : Ensure that your team s goals are clearly connected to the company s values and purpose. This helps colleagues see the bigger picture and understand how their work contributes to the overall mission. Clear Communication : Ensure that your team understands the goals, expectations, and their roles. Regularly share updates, encourage open dialogue and have regular check-ins. Role Model : Lead by example. Demonstrate the behaviours and attitudes you expect from your team, such as punctuality, responsibility, and