Digital Marketing & Content Manager
Corndel Limited
London, England, United Kingdom
Role: Digital Marketing & Content Manager Team: Marketing Package: Pension, Unlimited leave, flexible working Location: London (Hybrid) two days per week in the office Salary: Up to £50,000 per year About Corndel Do you want to deliver meaningful impact at scale? Be part of a community that is purpose-driven? Join an inclusive, hugely ambitious, and successful team? This is a fantastic opportunity for an ambitious Digital Marketing & Content Manager to manage direct-to-learner marketing initiatives, create compelling content, and enhance engagement across digital channels. Corndel is a strategic skills partner recently honoured as Training Provider of the Year. Our mission? To shape a world where everyone is empowered to be their professional best. As one of the fastest-growing companies in the UK, we've already inspired and developed over 30,000 professionals and their organisations. Our programmes focus on the essential skills required for succeeding in today's ever-changing world of work: AI, data, technology and leadership. Our learners love us, rating us 9/10. If you're a proactive go-getter looking to step up your career, this is your stage. At Corndel, we don't just offer jobs; we offer careers filled with purpose, growth, and heaps of fun. The role We are seeking a skilled and proactive Digital Marketing & Content Manager to manage our direct-to-learner marketing initiatives. This role will report to the B2C Marketing Director and will work closely with our Content Marketing Executive to engage prospective learners, nurture current learners, and build lasting relationships with alumni. This position will be pivotal in driving learner acquisition, engagement, and retention across multiple digital channels, while ensuring the continued success of our programmes. You will be responsible for managing and optimising our B2C marketing campaigns, creating engaging content, and fostering an active, vibrant learner community across platforms. Your efforts will contribute directly to meeting key business objectives, including sales growth, client retention, and pipeline development. Responsibilities include: Email campaign management: Lead and execute targeted email campaigns, writing compelling and conversion-focused copy for segmented audiences, including prospective learners, current learners, and alumni. Optimise subject lines, content, and delivery timing to drive maximum engagement and conversions. Content marketing: Develop and implement content marketing strategies, including crafting compelling case studies, email copy, and talk tracks for online events, leveraging learner and alumni stories to enhance brand visibility and engagement. Social media management & community engagement: Manage and grow Corndel College London s presence on channels including LinkedIn and Instagram, building an active community. Website optimisation: Ensure the Corndel College London website is up-to-date and optimised with the latest content and user-friendly workflows that support enquiries and sync into HubSpot CRM for nurture flows. Learner engagement & content creation: Develop and implement strategies to engage current learners and leverage their experiences to create valuable content and touchpoints for prospective learners. Campaign analysis & optimisation: Use Google Analytics, Clarity, and other tools to track, analyse, report on, and optimise B2C campaigns, making data-driven recommendations to improve performance and ROI. Cross-functional collaboration: Collaborate with Marketing team and Account Management team to align marketing strategies with organisational and client goals. About you You are a dynamic and results-driven digital marketer with a passion for email marketing, content creation, and learner engagement. You thrive in a collaborative environment, and you have a deep understanding of digital marketing strategies, social media best practices, and content creation. Experience and skills Essential: Proven experience in writing compelling content for diverse digital channels for a B2C audience, including email marketing, social media, and case studies. Proven experience in digital marketing, particularly in B2C marketing for acquisition, engagement, and retention. Expertise in managing and optimising email marketing campaigns, including audience segmentation, A/B testing, and automation. Strong knowledge of organic social media and community management. Experience in website optimisation, including content management and working with CRM systems (e.g., HubSpot). Analytical mindset with the ability to measure, track, and optimise marketing performance using tools like Google Analytics. Ability to work collaboratively as part of a team, while also being proactive and autonomous. Strong written and verbal communication skills. Proactive in identifying new opportunities for engagement, community-building, and learner retention. Demonstrates a proactive approach to adopting and leveraging new technologies. Desirable: Experience in managing and mentoring junior team members. Familiarity with user behaviour analytics tools (e.g., Clarity). Experience in creating content for high-value or specialised learning programmes. Knowledge of marketing automation platforms (e.g., HubSpot). Knowledge of performance-driven marketing. Creative experience with content creation tools (e.g., Canva, Adobe Creative Suite). An interest in the learning and development industry. Why Join Corndel? We're committed to having a fully inclusive, welcoming, and safe culture and always striving to improve. We provide an environment that is truly flexible and supportive, somewhere you will have autonomy over your role. As part of our commitment to creating an inclusive workplace where all colleagues can be their true selves, excel in their roles, and progress in their careers, we recognize the importance of embracing diversity in the working population. As Corndel is a Disability Confident Employer, we make sure that a fair and proportionate number of disabled applicants who meet the minimum criteria for a job will be offered an interview. If you have a disability that might affect any stage of the recruitment process, please let us know about any help or reasonable adjustments you need before any interview or assessment. Corndel is committed to safeguarding and safer recruitment practices and will undertake pre-employment checks on the successful candidate. For more information contact recruitment@corndel.com Please find our Privacy Policy for Employees and Applicants here. #J-18808-Ljbffr