Customer Insights Lead
3Search
aberdeen, north east scotland
Customer Insights Lead DTC / eCommerce Pet Products £80,000 - £90,000 + Bonus Remote UK-Based or London Join a market leader in DTC retail brand! Our client is a high-growth and dynamic eCommerce business making waves in the food retail industry. With a strong market presence, impressive revenue growth, and ambitious global expansion plans, they are passionate about creating innovative solutions for pet owners. Their vibrant and supportive team thrives on collaboration, creativity, and a shared commitment to excellence. This is the perfect opportunity to join a fast-paced, customer-driven organisation that values high performance, rewards ambition, and embraces diversity. Important for you to know before applying: The preferred person for this role would have the following experience: Have experience setting up a Customer Insight function Have experience working with limited budget Work with a D2C high growth brand This role is perfect for you if: You thrive in a role that blends customer data analysis with strategic business impact. You want to work with Paid Media, CRM, and Product teams to shape marketing and retention strategies. You re eager to join a fast-growing, insight-led brand that values experimentation and data-driven decision-making. What are we looking for in the ideal candidate? Strong experience in Customer Insight/Analytics, ideally in DTC, subscription, or eCommerce businesses. Experience working closely with Paid Media & CRM teams to improve conversion rates and LTV. Skilled in qualitative and quantitative research skills, analysing behavioural, purchase, and customer service data to build actionable insights. Strong storytelling and communication skills, able to influence stakeholders and drive strategy. Hands-on experience developing customer profiles, personas, and automated insight systems using surveys and other tools Here s what your role will entail: Driving Creative Success in Paid Media & Acquisition: Use customer insights to shape messaging, creative direction, and campaign success. Translate data into actionable content strategies that improve ad performance. Optimising Retention & LTV Strategies: Identify key r etention drivers beyond surveys unboxing, usage, service interactions. Work with CRM teams to personalise email & SMS campaigns. Feed insights into product development and packaging strategies to improve customer experience. Developing Customer Insights & Continuous Feedback Systems: Use quantitative and qualitative data (customer interviews, surveys, purchase patterns) to build deep customer understanding. Implement automated feedback loops to ensure a continuous flow of insights. Influence marketing, CX, and product teams with actionable customer profiles. Benefits 28 days annual leave + bank holidays. Flexible working hours and remote-first policy. Enhanced parental leave packages. Generous learning and development budget. Explore this unique opportunity to advance your career in eCommerce. Submit your CV now to be considered for a role that promises growth, innovation, and the chance to make a real impact with our client. Are you ready to make a real impact in customer insights and data-driven marketing? Apply now! Diversion and Equality We are dedicated to promoting equality of opportunity for all employees and job applicants. In line with the Equality Act 2010, we strive to create an inclusive working environment, free from discrimination, where all decisions are based on merit.