Contract, Head of Influence
Sphere Digital Recruitment
Manchester, GB
Job Title: Head of Influencer & Social Location: Manchester (On-site) Salary: £90,000 (dependent on experience) Start Date: No later than 21st April Are you a trend-savvy, strategic thinker ready to redefine influencer marketing for a cult beauty brand? We're looking for a Head of Influencer & Social to refresh, reinvigorate and elevate our already-established programme. About the Role This role will take the lead in shaping and executing a new strategic vision for our influencer and social strategy - with a strong focus on growth, audience diversification and TikTok development. You'll inherit a mature influencer programme with high visibility, including major partnerships such as Molly-Mae. But the time has come to shake things up, evolve our approach, and drive real audience expansion and commercial results. What You'll Be Doing Redefining our influencer strategy to target new audiences and demographics Leading on TikTok growth and social innovation Building and executing long-term plans, not just delivering quick wins Ensuring we're working with the right talent - and that talent wants to work with us Overseeing both strategy and execution, with heavy emphasis on strategic thinking Working closely with our Manchester-based day-to-day team Leveraging freelance support as needed (in line with our talent-to-task model) Reporting into senior leadership and helping drive commercial outcomes Who You Are Experienced in building influencer programmes - especially ones that deliver revenue Strategic, not just executional - you can build the blueprint, not just follow it Deep understanding of the beauty/lifestyle space and what drives community and clicks Confident leading from the front - this isn't an agency-managed model Well-connected and trend-aware, but not trend-dependent Not afraid to pivot, reset, or rebuild a programme where needed Comfortable working full-time, on-site in Manchester Have worked with (or within) fast-paced, high-growth, consumer-first businesses Bonus If You Have worked with major creators and know how to handle ambassadorships Understand trade-led, DTC or eCommerce-focused businesses Have experience integrating social and influencer into a wider revenue engine The Team & Culture 6-person team with lots of passion but in need of stronger leadership A culture that embraces freelance support but values in-house strategic control No other agencies involved - this is yours to build Interviews will be two-stage Sphere Digital Recruitment is acting as an Employment Business in relation to this vacancy.