Category Manager
Ribble Cycles
Preston, GB
CATEGORY MANAGER More than just product management; this is an opportunity to drive the commercial success of an entire category within the UK s leading premium bike brand. At Ribble, we design and build world-class bikes from the ground up. As the Category Manager, you ll help shape our future, influence NPD, and drive performance through smart pricing, range management and customer-focused positioning. You ll work closely with our product, design and marketing teams to bring products to life and ensure they hit the mark commercially and with riders. If you know the category, get the customer and have the drive to make great things happen, this could be the opportunity to take your career to the next level. Location: Ribble HQ, Preston (PR5 8AS), 3-4 days on site per week Reports to : Commercial and Marketing Director ABOUT RIBBLE Ribble Cycles is the UK s leading premium bike brand with a heritage of innovation, performance, and design excellence. We engineer and manufacture world-class bicycles in the UK, delivering cutting-edge technology and superior craftsmanship to passionate riders globally. THE ROLE This pivotal role owns and drives the commercial success of Ribble s product categories. You blend strategic vision, market and consumer insight, and hands-on execution to deliver a compelling product range, customer experience and exceptional commercial results. KEY RESPONSIBILITIES Product Strategy & Development: Working closely with Product Design & Development to define the category roadmaps, aligning market trends, consumer insight and Ribble s brand vision. Sales & Margin Growth: Drive category performance by optimising product mix, pricing and promotions to achieve commercial targets. Supplier Management: Develop close, collaborative relationships with our partners and suppliers to drive strong commercial outcomes and exceptional service levels. Market & Competitor Analysis: Monitor industry trends, competitor activity and customer insights to inform product decisions. Collaboration & Cross-Functional Leadership: Work closely with product design, marketing, supply, digital and operations teams to deliver strong NPD launches and commercial results. Inventory & Range Management: Ensure optimal stock levels, working with supply chain teams to balance availability, forward covers and commercial efficiency. Customer Focus: Enhance the customer experience through compelling product positioning, clear messaging and ongoing refinement and evolution of the category offering. ABOUT YOU Proven experience in category management, product management or commercial roles. Experience within cycling, sports, outdoors or a relevant adjacent category. Strong commercial acumen used to finding and delivering incremental sales and profit growth. A passion and understanding of the cycling category, market trends and rider needs. A balance of strong analytics and data-use with creativity to solve problems and make decisions. Engaging in how you communicate and influence within and outside the business. Experience in D2C digital and ideally multi-channel brand or retail environment. A strong, experienced negotiator, used to balancing competing priorities to achieve the right outcome. All applicants must have the right to work in the UK. We are not currently able to offer sponsorship for this role. Proof of eligibility will be required as part of the recruitment process. HOW TO APPLY If this sounds like the role for you we d love to hear from you. Please send us your CV and a short covering letter to jobs@ribblecycles.co.uk telling us why you're a great fit