Manager, Product Marketing - White Plains, NY
Job Type:
Full-Time
Location:
White Plains/Westchester, NY
Last Updated:
01/03/2008
Job Description:
Job Summary:
The Manager, Product Marketing is a key role focused on creating, managing & distributing the messaging around the value proposition and positioning of AboveNet products in the metro optical/WDM, Ethernet, Long haul and IP arenas. This person will be an important addition to the Product Development & Technology team, each member of which reports directly to the CTO currently. This is a high-visibility, individual contributor role which involves significant interaction and collaboration both within the team and with other organizations at the company and, in particular, with Marketing Communications and Regional Marketing teams within the Sales organization.
The emphasis of this position is the communications aspects of the role around creating a “pitch” for each product for internal & external consumption and the ability to articulate a clear, differentiated value proposition.
Responsibilities:
• Product communications: this includes developing & maintaining product collateral that describes, differentiates and positions each AboveNet product for internal and external audiences. This includes producing sales collateral for each product and collaborating with Marketing Communications & Regional Marketing in distributing & managing it.
• Product visibility: developing product presentations that are conducive to being delivered at conferences and forums where applicability to a topic or theme may need to be considered. A successful candidate may also deliver such presentations. This also includes coordinating and managing AboveNet’s participation in product competitions held by various industry organizations and interfacing with market analysts that produce industry market share/ rankings based on product-specific measures (e.g. number of Ethernet port in use, etc…). This person will also collaborate with Marketing Communications to issue product and technology press releases.
• Competitive product analysis & positioning: this includes researching competitor products and developing market intelligence on the relative positioning of AboveNet’s offerings. This includes the analysis of market research data and extrapolating AboveNet-specific measures. This also includes the relative positioning of different AboveNet products and responsibility for product naming & categorization.
• Product launches: this person will be part of the team in developing new products and will be responsible, in conjunction with Product Development, for the communications aspect of a new product launch including sales communications & training as well as the creation & distribution of product collateral.
• Product training: this includes creating, managing and delivering product training on an as-needed basis to internal organizations including sales, engineering, finance, operations, etc… as part of initial product launch, to support new hires or as periodical refreshers.
• Product & technologist support: participating in the product development process with an eye towards market positioning and supporting the Technologists in conveying specialist technical concepts to a non-specialist audience.
• The individual must comply with departmental and corporate internal controls and all internal controls processes.
• The individual must possess and employ the highest ethical and business standards and always conduct himself/herself with the greatest degree of professional integrity.
• Miscellaneous other duties and responsibilities as may be requested and required.
Requirements
:
• Bachelor’s degree required.
• 6-8 years experience in Product Marketing with at least 4 years with a telecommunications company.
• Technology and market understanding of optical/WDM, Ethernet & IP with the ability to elicit respect and credibility.
• Strong preference for telecom service provider background.
• Very strong written & verbal communications skills required – public speaking experience is preferable.
• Very strong presentation skills with a mastery of PowerPoint and the ability to put together and articulate a visual story required.
• Previous experience writing product and sales collateral and working with various internal groups.
• Occasional travel will be required.
AboveNet Communications, Inc. is an Equal Opportunity Employer.
